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YEAR
2014 -
2016
DELIVERABLES
Integrated Campaign
Experiential + Event
Experiential + Other
Social Activation
Product Innovation
ROLE
Creative Direction
Art Direction
Design
Copy
Inspired by the brand’s sauces and story, we developed a distinct approach for an overcrowded category.
Steve Seabury, the founder and creator of High River Sauces, lives the thunder. He is a veteran of the recording industry and the author of Mosh Potatoes, a book combining his love of food and metal. His first sauces were originally created as small batch tour food survival gear. It wasn’t long before the buzz started spreading and the phone started ringing.
With the roots of the company firmly planted in Rock and Metal (yes, the puns are intended here), High River Sauces have been crafted to infuse heat, flavor and rock and roll in every bottle. So, its only natural that the brand uses this unique combination to speak to their audience.





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