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YEAR
2018
DELIVERABLES
Global Brand Campaign
Illustration
Lettering
Design
With Calling All Creators, Adidas championed the act of creative self-expression in and beyond the world of sport.
ROLE
Design Direction
Lettering
Illustration
Design
Animation
What started as a lettering project evolved into a full blown visual collaboration with the talented global branding crew at Adidas. Creating original textures and type, we helped shape the aesthetic feel of the Calling All Creators global campaign. The aesthetic resonated powerfully across a vast multinational audience and helped strengthen Adidas connection with their fans and even inspired some new ones.
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