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YEAR
2018
DELIVERABLES
Brochure
Photography
Typography
Style Guide
Logo
AGENCY
Mutt
ROLES
Art Direction
Design
Dir. Photography
Photography
Stiff. Old. Expensive. Elitist. Boring. Cryptic. The Opera
has an image problem.
We started with a simple directive – GO TO THE OPERA. We brought it to life by marrying the story to the spectator, using an accessibly witty voice for the descriptions of each show. Our approach inspired a new audience without alienating the existing one.
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