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YEAR
2017
AGENCY
Mutt
DELIVERABLES
Global Brand Campaign
ROLE
Art Direction
Design

Gran Turismo needed to inspire a new generation of gamers.

Originally released on a PlayStation in 1997, Gran Turismo had an aging audience. So twenty years and six editions later, we turned their game into a sport and got a new generation revved up and playing.

Gran Turismo

Gran Turismo

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